​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Why is the Marketing career for you?

Brands face a growing product offering, accelerated technological change, the rapid growth of digital media, and high media saturation and segmentation. That is why they demand professionals who have a comprehensive strategic vision, based on a solid analytical approach and the development of innovative and creative skills for decision-making.

It is the best option for you if:

  • You are pragmatic, sensitive and creative
  • You master communication and persuasion
  • You have the facility to establish interpersonal relationships
  • You propose innovative and dynamic solutions
  • You are interested in the latest market trends
  • You have the ability to analyze to be able to make better decisions

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Five reasons to choose Universidad del Pacífico to study a career in Marketing

We have developed a training proposal that combines analysis, innovation and creativity. Our academic excellence and comprehensive approach prepares students to understand marketing strategically and analytically, allowing them to be key players in companies and access senior management positions.

  • Option of a second degree with Rennes school of business:
    Our Marketing students have the option of accessing the second academic degree of Msc. in Strategic & Digital Marketing or MSc in International Luxury & Brand Management, equivalent to a European Master according to SUNEDU regulations.
  • Access to the Marketing Summit and the EFFIE congress: These types of specialized events strengthen the learning of students, who know first-hand the successful experiences of prestigious local and foreign brands.
  • International teaching staff: 100% of our professors have international experience and doctorates in the most prestigious universities in the world such as Deusto, São Paulo and HEC Montréal
  • Career accredited by the Association to Advance Collegiate Schools of Business (AACSB): This certification guarantees the quality of our academic processes. Currently, about 6% of the world's leading universities such as Harvard University, Yale University, Columbia University, have such accreditation.
  • To experiment and learn in a state-of-the-art Consumer Lab: Thanks to this laboratory and its biometric technologies, students and teachers can investigate and learn about consumer behavior from different perspectives.



See all
Colomba De La Piedra

Colomba De La Piedra

Graduated from Pacifico and Digital Advertising Manager at Scotiabank

"Universidad del Pacífico taught me to be innovative and flexible, which allowed me to be able to recognize opportunities. In addition, it taught me to be very strategic, because not all media are for all brands; not all waves of novelties are going to make a good match with who you are or represent. It is necessary to be strategic to recognize an innovation and capitalize on it according to your objectives".