Curriculum

​​​​​​​​​​​​​​​What is the structure of the Marketing degree?

​​​​​​​​​​​The Marketing curriculum offers multidisciplinary training aimed at excellence. The degree adopts knowledge from specialties such as Management, Accounting and Economics within its curriculum, to provide it with an analytical, managerial and quantitative focus, apart from the specialty subjects in Marketing and Commercial Management. The degree curriculum enables students to gain integral knowledge of brand management, the market and business.

What degrees and titles are given?

  • ​Bachelor's Degree in Marketing

Degree StructureDownload ​HERE​. ​

Curriculum valid from 2017-I semester, subject to changes from the University Council. The general, specific and transitory regulations for the 2017 curriculum will be published on the SAR website later. The features which will apply to students under other curricula will be available for consultation there.

  • Semester 0
    • Informatics Refresher 
    • Language Refresher
    • Mathematics Refresher

  • Semester I
    • Mathematics I
    • Fundamentals of Business Sciences
    • Sociology
    • Language I

  • Semester II
    • Business Mathematics 
    • Fundamentals of Accounting 
    • Consumer Behavior
    • Language II
    • General Economics-I

  • Semester III
    • ​Business Statistics 
    • General Economics-II
    • Intermediate Accounting 
    • Academic Research​ 
    • Fundamentals of Marketing

  • Semester IV
    • Philosophy
    • Management I
    • Accounting for Decision-making 
    • Product Strategies
    • Multivariate Analysis in ​Business

  • Semester V
    • Quantitative Analysis for Business
    • Business Informatics I
    • Pricing Strategies
    • Fundamentals of Finance
    • Market Research
    • Economic and Business History​
  • Semester VI
    • Business Informatics II
    • Communication Strategies
    • Operations Management
    • Applied Market Research
    • Distribution Channels and Retail
    • Corporate Finance I​
  • Semester VII
    • Political Sciences
    • Theology of Religions
    • Business Financial Assessment 
    • Advertising and Media Planning​
    • Trade Marketing and Retail
    • Law Applied to Marketing​
  • Semester VIII
    • Social Outreach​
    • Sales Management and Commercial Teams​
    • Branding Strategies
    • Strategic Direction
    • Contemporary Social Thinking
    • Strategic Management of Social Responsibility

  • Semester IX
    • Marketing Management Metrics​
    • Digital Marketing and Social Networks 
    • Ethics

  • Semester X
    • Marketing Integrating Project 

    This curriculum only comprises the required courses of the Marketing degree program. It does not include elective courses made available to students.

    *Curriculum will be effective from 2017-I, subject to changes by the University Governing Board. ​

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Colomba De La Piedra

Associate Director of Digital Channels Yanbal International 

"I came from Chiclayo and I loved the concept of Universidad del Pacífico. Being at the university allowed me, without neglecting the academic aspect, to do many different associated things that defined my interests".​

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