Authority Profile


Professional Profile

Vice President for Academic Affairs at Universidad del Pacífico and Full professor in the Department of Marketing and International Business. He has a Ph.D. in Administration from the University of Montreal, School of Higher Business Studies (Canada), an MBA from the University of Pittsburgh (United States) and a Licenciatura (Professional license) in Business Administration from Universidad del Pacífico.

Mayorga is a member of the Research Center of this house of studies, a member of the Academy of International Business (United States), the Humanism and Management Group (Canada) and the Peruvian Canadian Association (APECAN). He is co-editor of the Journal of Management for Global Sustainability of the International Association of Jesuit Business Schools (IAJBS). He has developed several investigations on strategic marketing issues as well as consulting in market research and marketing plans for various organizations.

He has been a member of the Board of the IAJBS, Project Faculty of the Wharton Global Consulting Practicum (WGCP), professor of the Research Workshop at the Graduate School of Universidad del Pacífico, member of the Editorial Board of the Punto de Equilibrio Magazine and Director of the Journal of Business of Universidad del Pacífico.

Specialization Areas

Strategic marketing, strategic administration, entrepreneurship.