After 36 years, the Peruvian soccer team is returning to the World Cup and this has become an opportunity for many brands to gather the feelings that the national team has with the national team. This new space has resurfaced during the previous the sense of the national, surrounded by positive emotions.
During the game the brands are active to carry out campaigns taking advantage of the "good spirit" through sales and emotional connection. However, the big question is: What happens when the final whistle is given? Whatever the result and the place occupied by the selection in Russia 2018, there is always a period of depression where Peruvians are going to have to return to our "reality" and that is where brands initiate a new challenge to enchant their consumers, finding new spaces to connect in terms of marketing.