Data is nowadays one of the most important resources in a company, influencing the business decisions, the business processes and the business performance of an organization. The objective of this course is to focus on the main importance of this data and more particularly on the strategy adopted with the data in order to ensure the long-term success of a business. The participants will learn with this course the main concepts of data strategy and will also learn how to apply these concepts in order to define an effective data strategy based on a concrete case-study.

Today, data is considered the new oil and the most valuable commodity of the digital age. Firms adopting data driven decision making have achieved significant productivity gains over competitors. Decision makers are using more computerized tools to support their work. Even consumers are using analytics tools, either directly or indirectly, to make decisions on routine activities such as shopping, health/healthcare, travel, and entertainment. The field of business intelligence and business analytics has evolved rapidly to become more focused on innovative applications for extracting knowledge and insight from data streams. To help future managers use and understand analytics, this seminar provides students with a solid foundation of data analysis and business intelligence that is reinforced with hands on practice. This seminar takes a managerial approach to business Intelligence, emphasizing the applications and implementations behind the concepts. This approach allows students to understand how DA and BI works in a way that will help them adopt these technologies in future managerial roles. Real world cases will be covered that present a challenge, solution, and results.