“The innovation and design engineer is an analytical artist. "It is the perfect combination between the left and right brain hemispheres to holistically understand all the aspects of a problem and find optimal disruptive solutions to solve challenges that do not even exist yet."​

"An innovation and design engineer has the empathy to feel the problems of their end client, the creativity to solve them disruptively and the technology knowledge to stay relevant in today's market."​

“The Innovation and Design Engineering professional is prepared to make rapid prototypes and demonstrate value in a practical way. “He is an innovator and an agile, effective and efficient manager.”​

“In a world in which technology, innovation and design are the fundamental basis for being increasingly competitive, organizations require new professionals with the ability to reinvent the way business is done and large industries are transformed.”​

“Innovation and Design engineers have the ability to understand and apply engineering, technology, design and management concepts in different business areas, which allows them to approach projects from different perspectives and generate effective and sustainable solutions. This means that they can work in multiple sectors, making them key players in innovation and the creation of new products and services capable of enhancing the customer experience.”​