Ninguno
The 5th edition of the international SIMBig conference was held at Universidad del Pacífico
September 12 , 2018
​40 studies were presented at the 5th edition of the international conference on Information and Big Data Management (SIMBig 2018), which was attended by national and foreign students, professors and professionals.​
SIMBig 2018 took place at Universidad del Pacífico from September 3 to 5. This conference brought together students and researchers from different schools and leading companies in the field of data science and information management, such as Google, National Library of Medicine in the USA, University of California - Santa Cruz, University of Oxford, JD.com, Simon Fraser University, the Bruno Kessler Foundation, Massachusetts Institute of Technology (MIT), among others. 

In this opportunity, 34 research articles and 6 keynote speeches by international guests were presented. Among the various topics dealt with, user behavior, the social network analysis, environmental care, logistics and commerce, financial risk, urban transit, biomedical applications and data structures on the internet stood out. The presentations were made by students, professors and researchers from the public and private sectors from different parts of Peru, as well as from abroad. 


Keynote speech at SIMBig2018. 

Among the keynote speeches, the presentation by Andrei Broder, a distinguished scientist at Google, where he heads a multidisciplinary research team located on three continents, stood out. Broder reviewed the evolution of search engines on the Internet, highlighting that their success and survival is centered on three axes: scalability, speed and functionality, highlighting Google's latest major step: the switch from the search box to the personal assistant. 

He also stressed that the technology of Internet search is based on the user experience and that the life cycle of innovations is very short, since "the new" quickly becomes "normal". "If you look at the search technology, when the autocomplete was introduced in the search box, this was a breakthrough, people were surprised to be able to type only a couple of letters and get what they wanted. Nowadays, if you have a search box that does not autocomplete, the user gets annoyed. Surely, having to write will very soon cause great annoyance, because users will want voice recognition", said Broder exemplifying the virtual circle of innovation. 


Andrei Broder, scientist at Google. 

On the other hand, regarding the application of data science in commerce and logistics, Jian Pei, vice president of JD.com, the largest online retailer in China, pointed out that there is a lot of information generated by user consumption, which -properly managed and analyzed- is of high value to companies. This information can be used in the development of a more personalized offer to the user, as well as to optimize back office management, which will result in a more efficient use of resources, allowing greater profitability and a capacity to offer lower prices to their clients.

In terms of trends, Pei stressed that the future of logistics and retail involves facial recognition for user identification, automatic processing of information on shelving and commercial space allocation and the development of applications, both for online and traditional trade. "Within the future challenges of data science is the creation of purchasing scenarios for customers, that is, deciding which variables to use for making "fast sales": when, where, what product to offer to which customer, in order to generate the ideal scenario to get customers and, at the same time, get the logistics that responds to this sale," said Pei. 


Jian Pei, vice president of JD.com. 

In relation to the non-commercial uses of data science and information management, the presentation by Dina Demner, scientist at the Lister Hill National Center for Biomedical Communications US, stood out. The premise from which Denmer's research started was that doctors do not have the time necessary to review the literature in order to resolve medical inquiries, which would take approximately three days. For this reason, she proposed and developed a tool to answer clinical questions. She later developed a similar project aimed to answer clinical inquiries from patients, but stressed that it is a work in progress because of the complexity of the information and problems faced by users. "In the case of hereditary diabetes, there is a lot of information that is believed to be necessary to be able to respond to a patient, so much so that the system collapses. In addition, the patient asks about one thing, but actually wants to know another", said Demner exemplifying the difficulties of the system. 

Regarding the perspectives of her work, the scientist pointed out that there is plenty of room for improvements and that, for example, the new challenge is to develop a visual system of response to medical inquiries that works with an image repository classified manually by professionals. The idea is to be able to generate a response based only on the content of images. “Why develop a visual system of response to medical inquiries? People with visual impairments can now take pictures with their cell phones and send them to this group of volunteers and consult, so I think it is a very useful application", said Demner. 


Dina Demner, scientist at the Lister Hill National Center for Biomedical Communications,

US. SIMBig 2018 presented interesting research that sets the trend in data science and information management at an international level. It also allowed to learn about the most recent Peruvian scientific production related to these fields.

The articles presented at SIMBig 2018 will be published in the CCIS academic journal on the Springer portal.

Etiquetas
Universidad del Pacífico

​​​​​​​​​​​​​​​​​​​​​​​​​

Latest news
UP Book Fair exceeded expectations in its first edition

​After four days, the first Universidad del Pacífico (UP) Book Fair came to an end, with very good results for students, professors, alumni and administrative staff of our university. 

Universidad del Pacifico students stand out in their participation in the South American Business Forum 2023

​​Four of our students from Economics, Business Administration and Law were part of this student meeting where solutions to global problems are discussed and sought. ​

International Business students and alumni successfully participate in the world

A group of students and alumni of Universidad del Pacífico's International Business program attended Fruit Logistics 2022, the world' most important fruit and food fair, which was held this year in Berlin (Germany) from April 5 to 7.​