Authority Profile

ROSARIO MELLADO

Professional Profile

Affiliate professor of the Academic Department of Management. She holds a Master’s degree in Business Administration from Universidad del Pacífico and a licentiate’s degree in Management from the same university.
She has undertaken specialization studies in market research at the Terry College of Business from the University of Georgia (Atlanta, USA), at the AC Nielsen Burke Institute (New York, United States), and the American Marketing Association.
She is an expert in market research, multinational clients’ accounts management, and coordination of research projects at regional level. She also has experience in marketing, banking, and retail.
She is senior associate consultant at Ipsos Apoyo, member of the Advisory Committee and Juror of Effie Peru, president of the Academic Committee of ANDA (National Advertisers Association of Peru), member of the Digital Committee of the Peruvian Marketing Society and member of the Marketing Committee of the American Chamber of Commerce of Peru (Am-Cham Peru).

Specialization Areas

Market research, account management, marketing, banking, and retail.