Authority Profile


Professional Profile

Academic Vice President of Universidad del Pacífico and Professor in the Department of Marketing and International Business. Doctor in Management, HEC Montréal (Canada), MBA from University of Pittsburgh (United States) and Licentiate Title in Management from Universidad del Pacífico.
Mayorga is a member of the University´s Research Center, of the Academy of International Business (United States), the Humanism and Management group (Canada) and the Peruvian-Canadian Association (APECAN). Co-editor of the Journal of Management for Global Sustainability by the International Association of Jesuit Business Schools (IAJBS). Has carried out research in topics of strategic marketing, as well as consulting in market research and marketing plans for several organizations. He has been a member of the IAJBS Board, Project Faculty at the Wharton Global Consulting Practicum (WGCP), a member of the Publishing Council in the Punto de Equilibrio Magazine and Director of the Universidad del Pacífico´s Journal of Business, and has taught the Research Workshop at the Universidad del Pacífico Graduate School.

Specialization Areas

Strategic marketing, Strategic management, Entrepreneurship.