agosto 12, 2011585 Comentarios
Por: Emilio Humberto Garcia Vega
Esta publicaciónplantea una aproximación al tema del Retail en el mundo pero sobre todo en el Perú. Se enfoca en los formatos de Supermercados, Tiendas por Departamento y Centros Comerciales. Para cada uno de ellos revisa conceptos, evoluciones y situaciones actuales. Luego se presenta un acercamiento hacia los requerimientos de los clientes de este tipo de formatos, mediante una investigación de mercados enfocada a los NSE A, B y C de Lima Metropolitana. Finalmente, se trata de desarrollar algunas pautas acerca del futuro del Retail en el Perú. Este trabajo espera servir de base para esfuerzos más profundos en el tema, sobre todo en el caso peruano, ya que el Retail será un motor de la economía de dicho país por muchos años debido a que la penetración que tiene es todavía limitada, lo que motiva el crecimiento de las cadenas que se encuentran actualmente y de potenciales jugadores nacionales e internacionales que están mostrando un abierto interés ante la situación favorable que ofrece el entorno peruano. Así, se pretende iniciar una línea de estudios en el tema.
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